TIP: Color vs Grayscale vs Black & White when selecting Brand Logo

//TIP: Color vs Grayscale vs Black & White when selecting Brand Logo

TIP: Color vs Grayscale vs Black & White when selecting Brand Logo

An associate is in the process of selecting a new logo and colors for a new business venture. We got a sneak peak last week of the grayscale version of six and then two more in color. My associate personally likes to review the tests in grayscale so that the color doesn’t influence her choice.

[title size=”2″]Yvonne’s Tip: Color vs Grayscale vs Black & White Logo[/title]

I like to look at both the color version and grayscale version of logos during development. Why?

The color version will be used on your website and marketing materials so you want that to appeal to your ideal clients.

On the flip side, people may be printing your marketing materials in black and white to save color ink, they may just have a black & white printer, or they may be printing your handouts if you are speaker. Not all colors show up well (or at all) when copied or printed this way. You want to know this at the onset.

Some logos also look flat when printed in grayscale and don’t represent the brands well. Especially complicated or gradual gradient type logos. You may even want to have a black & white version of your logo.

Logo colors - Color vs Grayscale vs Black & White

Image courtesy of LOGOANTS.com (NOTE: This is not an endorsement or recommendation of any particular company)

[title size=”2″]MY ADVICE: [/title]

You want your logo to represent you in both color and black & white. Besides printing both versions out, run a black and white copy of the prints that will end up being handouts. (Event organizers sometimes need to make additional copies quick!)


About the Author:

Yvonne Bryant is CEO and owner of consulting firms (2014) Yvonne Bryant International llc and (2012) Motus Design Group llc. She started her first business, database development and data entry services for international non-profits, over 20 years ago. As CEO of Yvonne Bryant International llc, Yvonne is on a mission to help creative entrepreneurs and experts build and grow profitable businesses. She works with them to improve productivity (your backend systems, processes, marketing, time management, work/life balance), products (your products and services), profits (your pricing strategies and overall business plan), and presence (your leadership and communication skills). She is the 2011-2012 District 26 Toastmaster of the Year for Leadership Excellence and Service for Colorado, Wyoming and Western Nebraska. She has established two Leadership Institutes in Western Colorado. Yvonne is a Certified Small Business Consultant with the Colorado Small Business Development Center Network and she holds a certificate in E-Business. She is in the process of completing her Executive Coaching Certificate with the Center for Executive Coaching. In her free time, Yvonne volunteers in her community as Vice-Chair on the Dillon Planning & Zoning Commission. She enjoys spending time with her husband Evan and their yellow lab Cheyenne hiking in the Mountains of Colorado and riding dirt bikes.

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